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In Unity

American Society of Association Executives

the mission

ASAE’s annual conference is THE premiere event for association leadership. Past keynote speakers include big names such as Daymond John, Soledad O’Brien, and Safi Bahcall.

For the 2024 conference, their keynote was accomplished poet lariat, Amanda Gorman. The need was to create an appropriate amount of “hype” and match that with versatile deliverables for their various earned and paid media campaigns.

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the method

Crew LOG

  • Visually represented the theme of human-to-human relationships & togetherness.

  • Developed an abstract journey from individuality to unity to form the narrative.

  • Created textured stylization and form language to highlight individual uniqueness.

  • Delivered 15 assets from one primary concept to support the marketing team's campaign strategy.

​Executive Producer:  Kyle Krueger
​Creative Director/Design:  Alesis Heaps
Animation:  Andrew Marston
Sound Design:  Kyle Woodard

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