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Social Toolkit

American Society of Association Executives

the mission

ASAE required a toolkit for their video teams to leverage when packaging member interviews.  The designs needed to appeal to younger leaders and highlight the benefits of ASAE membership while adhering to the brand’s established guidelines.
 

The deliverable must be a dynamic toolkit that can be adjusted to accommodate varied subject matters with a few clicks of a button.

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Styleframe 1
Styleframe 2
Styleframe 3
Styleframe 4

the method

Crew Log

  • Established an adaptable design system for multiple color palettes.

  • Developed and coded an animation toolkit (MOGRT).

  • Refined lower-third solutions to accommodate lengthy post-nominals.

  • Delivered six total toolkits: lower thirds, intros, and outro sequences.

​Executive Producer:  Kyle Krueger​

Creative Director/Design:  Alesis Heaps

Animation:  Andrew Marston

Sound Design:  Kyle Woodard

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