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Little Birdie

Giant Eagle

the mission

Our client Blink approached us to collaborate with their team on a TV and social media campaign for Giant Eagle to develop an updated treatment and animation language for their “Birdie” character.

In addition to developing a robust animation rig for Birdie, our team provided on-set VFX supervision. We enjoyed collaborating with the team throughout the development, production, and post-production process. We grew fond of Birdie throughout the animation and compositing phases.

 

In totality Yond provided two :30 second spots, three :15 second spots, and a series of short animations on alpha for social media campaigns.

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the method

Crew Log

  • Collaborated with Blink in the key storyboard phases

  • Provided on-site VFX supervision.

  • Developed a robust rig capable of maintaining consistent style.

  • Animated and composited Birdie into shots

  • Delivered all assets to be used in a multi team production pipeline.

Creative Director & VFX Supervisor:  Alesis Heaps
Animation & Compositing:  Andrew Marston & Alesis Heaps
​Executive Producer: 
Kyle Krueger​
Agency:  Blink
Producer/Director:  Zakk Heaps
Sound & Music:  Big Science

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