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Little Birdie
Giant Eagle
the mission
Our client Blink approached us to collaborate with their team on a TV and social media campaign for Giant Eagle to develop an updated treatment and animation language for their “Birdie” character.
In addition to developing a robust animation rig for Birdie, our team provided on-set VFX supervision. We enjoyed collaborating with the team throughout the development, production, and post-production process. We grew fond of Birdie throughout the animation and compositing phases.
In totality Yond provided two :30 second spots, three :15 second spots, and a series of short animations on alpha for social media campaigns.
the method
Crew Log
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Collaborated with Blink in the key storyboard phases
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Provided on-site VFX supervision.
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Developed a robust rig capable of maintaining consistent style.
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Animated and composited Birdie into shots
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Delivered all assets to be used in a multi team production pipeline.
Creative Director & VFX Supervisor: Alesis Heaps
Animation & Compositing: Andrew Marston & Alesis Heaps
​Executive Producer: Kyle Krueger​
Agency: Blink
Producer/Director: Zakk Heaps
Sound & Music: Big Science
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