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Programmatic Navigators

Grapeseed Media

the mission

Grapeseed Media approached our team to build a visual identity and world for their "Programmatic Navigators."

 

Our team started by conceptualizing and designing characters that evolved into a full-fledged environmental landscape. We blended the core elements of Grapeseed Media's value ecosystem into the landscape, giving them all a cohesive feel.

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In addition to the animated video, our final deliverables were social media assets, website assets, a pitch deck template, and a style guide. By providing multiple assets from one project, we demonstrated the value of asset generation stemming from one project with the same creative direction and energy.

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Styleframe featuring three Programmatic Navigators
Styleframe featuring thee Programmatic Navigators leading our hero character on a journey
Styleframe featuring thee Programmatic Navigators and our hero character stargazing
Styleframe featuring a Programmatic Navigator character showing our hero character some logo bugs he captured in a jar

the method

Crew Log

  • Developed a scalable design system with a cohesive look and feel.

  • Created robust animation rigs for all elements, including characters and wildlife.

  • Established a style guide for internal and external teams.

  • Delivered asset libraries for use in social media, pitch decks, and web.

​Executive Producer:  Kyle Krueger
Creative Director/Design:  Alesis Heaps
Animation:  Andrew Marston
Sound Design:  Kyle Woodard
Script: Knowlton

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