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Programmatic Navigators
Grapeseed Media
the mission
Grapeseed Media approached our team to build a visual identity and world for their "Programmatic Navigators."
Our team started by conceptualizing and designing characters that evolved into a full-fledged environmental landscape. We blended the core elements of Grapeseed Media's value ecosystem into the landscape, giving them all a cohesive feel.
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In addition to the animated video, our final deliverables were social media assets, website assets, a pitch deck template, and a style guide. By providing multiple assets from one project, we demonstrated the value of asset generation stemming from one project with the same creative direction and energy.





the method
Crew Log
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Developed a scalable design system with a cohesive look and feel.
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Created robust animation rigs for all elements, including characters and wildlife.
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Established a style guide for internal and external teams.
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Delivered asset libraries for use in social media, pitch decks, and web.
​Executive Producer: Kyle Krueger
Creative Director/Design: Alesis Heaps
Animation: Andrew Marston
Sound Design: Kyle Woodard
Script: Knowlton
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