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Programmatic Navigators

Grapeseed Media

the mission

Grapeseed Media needed to build a world where their “Programmatic Navigators” could live. This required a representative cast of characters consisting of heroes and a supporting crew. Environments needed to blend core elements of their value ecosystem into the landscape to give them all a cohesive feel.

The final deliverables were an animated video, social media assets, website assets, a pitch deck template, and a style guide.

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Styleframe featuring three Programmatic Navigators
Styleframe featuring thee Programmatic Navigators leading our hero character on a journey
Styleframe featuring thee Programmatic Navigators and our hero character stargazing
Styleframe featuring a Programmatic Navigator character showing our hero character some logo bugs he captured in a jar

the method

Crew Log

  • Developed a scalable design system with a cohesive look and feel.

  • Created robust animation rigs for all elements, including characters and wildlife.

  • Established a style guide for internal and external teams.

  • Delivered asset libraries for use in social media, pitch decks, and web.

​Executive Producer:  Kyle Krueger
Creative Director/Design:  Alesis Heaps
Animation:  Andrew Marston
Sound Design:  Kyle Woodard

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