Go Red

RKI Instruments

the mission

RKI is a well-established manufacturer that wanted to take a new approach to brand awareness. They needed to highlight their focus on customer service and core product offerings.

Because of their business model, they needed assets that could be deployed for web, social media, sales enablement, and tradeshows.

The final deliverables had to work within both long and short-form context.

Styleframe featuring two competitor phones and our RKI phone being answered by a helpful employee

Styleframe demonstrating the small size of the 4-Gas detector compared to a can of soda

Styleframe demonstrating the compactness of the 4-Gas detector when held in hand

the method

Crew Log

Identified specific sections that could serve as multi-scene or individual loops.
Developed alternate middle section to adjust for audience and medium.
Delivered 16 assets with varying aspect ratios, lengths, and file formats.
Enabled the team to execute campaigns and conduct creative A/B tests without the need for new assets.

Executive Producer: Kyle Krueger
Creative Director/Design: Alesis Heaps
Animation: Andrew Marston
Sound Design: Kyle Woodard

More missions

Go Red

the mission

the method

Crew Log

Identified specific sections that could serve as multi-scene or individual loops.

Developed alternate middle section to adjust for audience and medium.

Delivered 16 assets with varying aspect ratios, lengths, and file formats.

Enabled the team to execute campaigns and conduct creative A/B tests without the need for new assets.

​Executive Producer: Kyle Krueger​ Creative Director/Design: Alesis Heaps Animation: Andrew Marston Sound Design: Kyle Woodard

Executive Producer: Kyle Krueger
Creative Director/Design: Alesis Heaps
Animation: Andrew Marston
Sound Design: Kyle Woodard