American Society of Association Executives -
"In Unity We Thrive"
Forging an Event Identity
ASAE tasked us with crafting a visual identity and promotional materials for their Annual Event, centered on the thematic headline: “In Unity We Thrive”.
Starting with a single static reference image, we were challenged to build a compelling narrative that would resonate with their audience and drive engagement and enrollment. Given the impressive keynote speaker lineup, we made sure the creative elevated their profiles to match the caliber of the event.
A Modular Approach
Once we set the creative concept and direction, we designed the project to be modular, ensuring it could easily adapt to changes in the yet-to-be-determined speakers and event details.
This approach gave us the flexibility to swiftly produce new promotional assets whenever updates were needed at a moment's notice.
