American Society of Association Executives -
"Multi-Department Toolkit"
Brand Storytelling Toolkits
Our client has five key sub-brands, or departments, each with its own mission to recruit new members, raise awareness for important issues, and share stories that resonate with their communities. To support these efforts, we created a series of modular toolkits uniquely tailored to each department.
We began by diving into the unique value of each department and working together to craft the perfect visual identity. Additionally, we provided multiple motion graphics templates that their in-house team could use for their own post-production packages—boosting production quality, content volume, and maintaining brand consistency across the board.
Power Through Modularity
Although each department has its own distinct look and feel, they all share a common infrastructure, enabling our team to scale toolkits efficiently and adapt them to the specific needs of each department with ease.
