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Giant Eagle - "New Lower Price"
Systematic Market Testing
Blink came to us to design a system that would help Giant Eagle highlight new targeted price points across various locations. With products and pricing often in flux, our challenge was to create a scalable solution that allowed their production team to quickly produce and iterate new versions as needed.
Crafting the proper tool
Our team built a versatile template that adapted to multiple use cases and changes, automatically adjusting related on-screen elements for a consistent, polished look and feel.
By designing a complex tool, we delivered a surprisingly simple and effective solution.
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