Grapeseed Media - "Programmatic Navigators"
Evolving brand through world-building
Our team was initially brought on to create an explainer video showcasing Grapeseed’s unique market position. However, after our first collaboration, it quickly became clear that in order to truly help Grapeseed reach its goals, we needed to build an entire world—and a suite of marketing assets—for the Programmatic Navigator concept to thrive in the market.
We kicked things off by designing characters that naturally evolved into a fully realized environmental landscape. By weaving Grapeseed Media’s core values into the scenery, we ensured everything came together with a cohesive, unified feel."
Forging Ambassadors
We took an iterative approach to assemble the perfect cast of characters—each one designed to guide the audience through their journey into the world of programmatic media.
Brand Assets
To maintain brand consistency, our team created a series of custom illustration packages for the website and other marketing materials.
Sales Enablement
Our final deliverable involved integrating our brand ambassadors into a slide deck template for the sales team. By extending the brand’s presence, we ensured consistency throughout the entire marketing and sales journey.
