American Society of Association Executives -
"Women's Leadership Experience"
Cultivating event engagement
From our very first conversation about the women’s leadership experience, it was clear our mission was to spark emotion and connection through a femme-forward visual identity.
We got to work crafting a creative concept rooted in themes of rebirth and growth—aiming to reflect a more nuanced, mature expression of feminine identity and collective empowerment.
Pre-Visualization
As part of our usual creative process, we developed a series of storyboards to shape the concept’s structure and flow—using early iterations of key elements to make sure every piece of the story landed just right.
Detailed
Design System
We built a robust design system to keep the brand looking sharp and consistent across all promotional channels—social, email, and beyond. A solid system means faster iteration, smoother collaboration, and a brand that always shows up looking its best.
Guided Handoff
Our goal was to set the team up for smooth sailing—minimizing time spent on creative guesswork. By developing a clear, comprehensive style guide, we made it easy to hand off assets to multiple vendors without missing a beat or compromising the brand’s creative integrity.
